I'm Aaron. I source, negotiate, activate and measure brand partnerships across sports, talent, and culture that meaningful drive brand and business outcomes.

I've led brand partnerships at Kraken, Robinhood, and Cash App, spent time agency-side at Excel Sports Management, and started my career at Red Bull.

Along the way I've gotten to work with some of the best teams and leagues in the world across a multitude of programs including F1 naming rights, NBA jersey patches, global football sleeve and front of kit (Tottenham, Atletico, RB Leipzig, OGC Nice). I've also made content with some cool people like Serena Williams, Josh Allen, Daniel Ricciardo, Sergio Perez, Odell Beckham Jr., Pat McAfee, Chris Long, Fabrizio Romano, Paige Bueckers and Klay Thompson.

The part I care about most has stayed consistent - making sure the work resonates for the brand and translates to tangible impact for the business.

Things I like (roughly in order): seeing a concept from idea to execution, game 7's the golden rule, a well-poured Guinness, my wife, my dog and not skulling my 5-iron.

Based in San Francisco.