Cash App - 'Por La Familia'

We united Grammy-winning artist Carin León and F1 driver Sergio Pérez to create an original, modern corrido. The track leaned into universal themes of perseverance and beating the odds. It launched as Carin's official single across all streaming platforms, surpassed one million plays in under a week, and earned placement on major Latin music playlists. The campaign was extended across the Austin Grand Prix - murals went up across the city, and Austin's Allen Boots was transformed into a pop-up where fans could customize boots and merch. The capstone moment — Checo carried 'Por La Familia' branding on his Red Bull Racing F1 car race day.