Property Partnerships

I've sourced, negotiated and activated prominent partnerships globally across the NBA, Premier League, La Liga, NFL, PLL (lacrosse is goated), collegiate, MLB, UFC, WWE NASCAR and F1. Deals cumulatively valued at over $100M. Including on-jersey/kit/car branding, fan activations, social campaign, content, giveaways, co-branded merch, experiential, creator integrations, business-driving deposit campaigns, measurement studies, etc.